MISSION
Mission
Let technology disappear, and let joy take shape.
Mituan Digital Intelligence’s first self-developed flagship
Heal fatigue.
Multiply joy.
Mizai · Five Companions is Mituan’s first self-developed flagship. As an AI cat-shaped robot, Mizai brings together intelligent AI interaction, designer-toy character appeal, and emotionally restorative companionship.
5
distinct characters
AI
emotional companion system
3
integrated strengths
MIZAI · FIVE COMPANIONS
Original character IPIn-house emotional AIBiomimetic toy hardwareAll-age scenariosEvolving content
01 — MITUAN DIGITAL INTELLIGENCE
An emotional technology company
building companion AI
Mituan Digital Intelligence was born in Hangzhou, a benchmark city for the convergence of cultural creativity and AI.
Hangzhou Mituan Digital Intelligence Technology Co., Ltd. is an emotional technology company. We combine original characters, emotional intelligence, and biomimetic smart hardware to build companion AI products designed to grow over time.
VISION
Vision
Become a trusted emotional technology company.
VALUES
Values
Long-term companionship, not a one-time surprise.
MISSION · VISION · VALUES
Mission
Let technology disappear, and let joy take shape
Vision
Become a trusted emotional technology company
Values
Long-term companionship, not a one-time surprise
MITUAN × MIZAI
Five Companions
02 — BRAND POSITIONING
An AI cat-shaped robot built to grow into a lasting companion
Mizai · Five Companions focuses on the human-pet emotional bond and combines three strengths: intelligent AI interaction, designer-toy character appeal, and restorative emotional companionship. It is positioned as a premium smart-companion product.
Brand idea
Inspired by the creators’ real experiences of living with pets, Mizai combines authentic feline emotional archetypes with AI to bring users joyful companionship, comfort, and delight.
01
Intelligent AI interaction
Emotional sensing, intent recognition, and humanlike interaction make every response feel more natural.
02
Designer-toy character appeal
Original characters, biomimetic forms, and skin-friendly tactility make technology approachable.
03
Restorative companionship
Designed for everyday emotion, home interaction, travel, and long-term companion scenarios.
03 — CORE PRODUCT ADVANTAGES
A complete companion experience, from original IP to emotional AI
01
Original character IP
A distinct Five Companions universe supported by an end-to-end designer-toy product chain.
02
In-house emotional AI
Humanlike deep-interaction technology helps characters sense, understand, and respond.
03
Built for companion needs
Restorative companionship across age groups and everyday scenarios.
04
Biomimetic craftsmanship
Tactile realism, designer-toy styling, and portable forms that can be displayed, held, or carried.
05
Three strengths in one
Character-led toy design, emotional AI technology, and always-available companionship.
06
Evolving content ecosystem
Ongoing character and interaction updates extend the product lifecycle.
04 — CORE CONFIGURATION & FUNCTIONS
Hardware, model, app, and operations working as one system
Mizai is more than a conversation tool. Biomimetic toy hardware, emotional AI, the app, voice, and long-running content operations work together as a complete companion system.
Biomimetic toy hardware
Form & touch
Biomimetic designer-toy form, fur-like tactility, natural movement, and a recognizable voice and look.
Lightweight body
Easy to hold and carry at home or on the move.
Materials
Skin-friendly outer materials with precise articulated components.
Power & links
Low-power Type-C charging, WiFi and 4G dual-mode connectivity, plus offline interaction.
Acoustics
High-definition speakers, dual voice modes, and intelligent noise-reduction microphones.
Core interaction
Intent recognition, emotion sensing, relationship growth, and online/offline interaction.
AI emotional companion system
App
Recreates everyday human-pet interaction and accumulates data to evolve the relationship.
Hardware
Voiceprint and emotion sensing adjust volume and physical motion by context.
Model
A living-personality foundation supports emotional growth and adaptive companionship.
Operations
Fine-grained content and interaction control for each companion scenario.
Management
Encrypted data storage helps protect user privacy.
Voice
Authentic cat vocalizations plus Mandarin Chinese, English, and Cantonese.
Companion scenarios
Emotional comfortCompanionshipUrban decompressionBedtime soothingAt-home interactionTravel companionAtmosphere
05 — FIVE COMPANIONS
Five vivid personalities, five ways to bring joy
Each character draws on a different feline emotional archetype, with a distinct personality and voice. Together they embody Mizai’s promise to heal fatigue and multiply joy.
Milili
The commanding one
If you are unhappy, you may tell me. I will allow you to come closer now.
Miwuwu
The mystic one
The world moves in patterns. Perhaps I can read a little of your fortune.
Mihuahua
The sweet one
I am adorable and lucky. Love yourself well, and someone will treasure you.
Mixiangxiang
The warm one
I may not understand your whole world, but my eyes are only on you and the treats.
Mididi
The playful one
That fur I shed? It is simply my autograph for you.
06 — BRAND UPDATES
Follow the latest from Mituan and Mizai
MITUAN × MIZAI
Let technology disappear, and let joy take shape
Mituan Digital Intelligence develops emotional technology and companion AI, turning original characters, smart hardware, and emotional intelligence into a natural, tangible, and evolving everyday experience.